Brand Guideline

Brand Identity Core Idea

Brand Positioning

The IoT Wizard: For the visionary in search of IoT solutions, Digital Fortress empowers your journey. Digital Fortress leverages the power of IoT to revolutionize and enhance the human experience. Our dedicated mission is to provide top-notch IoT solutions that enable businesses and agencies to streamline operations, boost productivity, and deliver exceptional customer experiences. Through seamless connectivity, intelligent automation, and data-driven insights, we fuel innovation and drive transformation in various industries. At Digital Fortress, we firmly believe in the transformative potential of IoT, creating a smarter, more connected world that benefits individuals and organizations alike.

Brand Audiences

• Current Customers: International partners in Australia, the United States, and Europe who have existing relationships with Digital Fortress and actively collaborate with the company.
• Target Customers: The SMEs, are international partners that use English as the common language for communication especially in United States, Singapore. They have already established their business models, and production processes and are seeking to scale their management, human resources system, and product offerings through advanced IoT applications.
• Potential Customers: Organizations, businesses, and manufacturing conglomerates in Vietnam that have the potential to become customers of Digital Fortress and benefit from its IoT solutions.
• Target Audience: Technology enthusiasts in Vietnam and worldwide who are passionate about IoT solutions and seek innovative ways to enhance their lives and businesses. Additionally, individuals with business model and financial resources who are actively seeking partnerships to turn their dreams into reality.

Brand Value

Digital Fortress thrives on bold and captivating ideas, delivering unique and ingenious solutions. Our communication approach combines professionalism with a collaborative mindset, fostering an engaging and productive partnership.

• FLEXIBILITY, BUT CONSISTENCY
• HUMOROUS, BUT PROFESSIONAL
• BE KIND, BE GENTLE

Brand Mindset

A growth mindset at Digital Fortress means believing in the potential for continuous learning and development. Employees embrace challenges, seek opportunities for growth, and view failures as learning experiences. This mindset fosters innovation, collaboration, and resilience in the ever-changing technology field, driving the company's growth and success.

Consumer-facing Language

The heart of Digital Fortress' Consumer-facing language strategy is the constant trust in the company's worth and marketplace position. Every employee must sincerely believe in Digital Fortress's future supremacy in the industry. The tiny steps will lead to huge success. Individual wins always resonate with the development road of Digital Fortress.

Roles in communication channels:

• Social media: Flexibly adjust exchanges based on the type of audience, while ensuring a friendly and refined nature, paying attention to grammar, word usage, and sentence construction.
• Personal channels as a member: Be confident and comfortable in showcasing one's own value and the company's culture using a familiar language, and sharing experiences.
• Personal channels as a manager: Be humble and skillful in language use, grasp the value, and steer discussions towards achieving the desired objectives.
• Personal channels as a CEO/ Founder: Inspire, empathize, listen more, and demonstrate a higher position.

Key point: The company name is the employee name. Maintain confidence in individual potential prior to representing the company in every conversation. Develop a language that is professional, dynamic, and filled with positive energy to present an authentic, clear, and trustworthy image to the consumers.

Brand Identity Core Idea

"Rise above the ordinary and create an extraordinary impact."

Dare to dream bigger, think bolder, and push beyond the limits. We believe that greatness lies within the ordinary. With our state-of-the-art IoT solutions, Digital Fortress has the power to create, connect, and conquer. From smart homes to intelligent cities, we harness the potential of IoT to transform how people live, work, and interact. Imagine a world where everyday objects become smart, data fuels innovation, and efficiency and convenience go hand in hand. With us, the possibilities are limitless. Embrace the thrill of the unknown, embrace the extraordinary.

The next 3 years:

• The Best IoT Solutions Company in Da Nang.

The next 5 years:

• The Best IoT Solutions Company in Vietnam.
• The Company owns a succeed [in-house project]

We work for 2 reasons, 1 goals and 1 belief:

• 2 reasons: Upgrade the skills and have financial accumulation.
• 1 goal: Wealthy together.
• 1 belief: The harder we work, the smarter we think, the greater we make; the bigger we are.

Verbal Style

Digital Fortress's verbal style is customer-focused, concise, and professional. We communicate with clarity and expertise, emphasizing the value and benefits our solutions bring to our clients. We aim to inspire confidence and showcase our commitment to delivering exceptional results.

• Expertise: Exemplary proficiency.
• Simplified: Effortless collaboration.
• Empowered: Collective innovation.
• Unleash: Limitless potential.
• Inspire: Creative brilliance.
• Drive: Revolutionary progress.
• Build: Lasting trust.

Lexicon

Brand Visual Identity

Logo

• Style: Symbol + Typography.
• Name: Digital Fortress.
• Meaning: The symbol combines the D and F and links the identity to the mind to fortify the digital foundation.
• The symbol: strong, consistent, creative.

Logo Structure

The logo structure needs to align with the proportions within the frame, using the sample size as a standard to adjust it to fit appropriately with the printed materials.

Logo on Background

Depending on the objectives, brightness, image tone, purpose, and different printed materials, different background color combinations with the logo can be used. These templates are primarily created for use within frames.

Exclusion Zone

Ensure to maintain the minimum spacing between the logo and other elements according to the prescribed ratio within the frame. This ensures the integrity of the image and visual identity, commonly referred to as the safe zone or clear space.

Logo Mark

The interconnected letters 'D' and 'F' form a fortress-like structure

Logo Size

Using a minimum size of 158 x 42 px for all design templates ensures consistency across all print and digital materials.

To Place

Do not place the logo in positions other than those specified in the provided template for all print and digital materials.

Use Prohibited

Except for the specified size, style, format, and standard structure of the logo as defined above, no creative modifications or alternative representations are allowed. The logo must adhere strictly to the established guidelines.

Color Palette and Typography

Primary Color

Title Fonts

Body Typerface